The campaign focuses on four core themes that resonate with this audience: Americana, authenticity, speed, and unpredictability.
The strategy this year is to speak directly to the core fans. They don't need an introduction or an invitation to the sport.
SOV from the 70's and 80's on DVD
NBC really just ended coverage as soon as the race ended but that's just the tip of the iceberg. Their live timing and scoring was messed up all day.
And it seems clear that a linchpin of NBC's approach will be to maximize the emotion within the sport, even if that means trying to break ...
As NBC Sports takes over broadcasting duties of the Sprint Cup and Xfinity Series this weekend, analysts Jeff Burton and Steve Letarte received ...
NBC will debut the Peacock Pit Box – a remote studio set built within a traditional pit box frame that will be located along pit road for pre- and post-race ...
Missing: Wants 'Speak Core Fans'
NASCAR's Cup Series is jumping from two broadcast partners to four this year, a change some fans say is no problem. Others, not so much.
Missing: 'Speak Core