NBC Wants To 'Speak Directly To The Core Fans' Of NASCAR

The campaign focuses on four core themes that resonate with this audience: Americana, authenticity, speed, and unpredictability.

the-core-fans-of-nascar - Michael Rooker

The strategy this year is to speak directly to the core fans. They don't need an introduction or an invitation to the sport.

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NBC's coverage is embarrassing : r/NASCAR - Reddit

NBC really just ended coverage as soon as the race ended but that's just the tip of the iceberg. Their live timing and scoring was messed up all day.

Emotion will be key to NBC's NASCAR approach

And it seems clear that a linchpin of NBC's approach will be to maximize the emotion within the sport, even if that means trying to break ...

NBC prepared to give NASCAR fans coverage they deserve

As NBC Sports takes over broadcasting duties of the Sprint Cup and Xfinity Series this weekend, analysts Jeff Burton and Steve Letarte received ...

NBC Sports Spreads Its Tech Feathers With New 'Peacock Pit Box ...

NBC will debut the Peacock Pit Box – a remote studio set built within a traditional pit box frame that will be located along pit road for pre- and post-race ...

NASCAR enters a new TV and streaming era: Will its fans go along ...

NASCAR's Cup Series is jumping from two broadcast partners to four this year, a change some fans say is no problem. Others, not so much.


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