The Official Website for Actor Michael Rooker
The Official Website for Actor Michael Rooker

The New F Word Campaign

From Friend Movement:


An edgy anti-bully campaign and brainchild of producers Ronnie Kroell & Elliot London, photographer Ryan Forbes, and branding guru Bianca Kosoy. The New F Word aims to keep the conversation about bullying alive, but more importantly it was designed to empower individuals and inspire all of us to take ACTION

Bullying doesn’t discriminate. It effects people of all ages, genders, sizes, races, religions, sexual orientations, and so much more.

When someone is being bullied, we want them to have an inner monologue of “F-U  I’m amazing … I don’t need your approval.” By doing so, they can reclaim their power and rise above the fear that can prevent them from being the diverse, confident, and beautiful individuals they were meant to be.


Join the Friend Movement.

Do it. Now.

GOAL: 10,000 Photos in 90 Days, across 40 Cities

Fresno, Sacramento, Reno, Eugene, Seattle, Portland, Spokane, Billings, Fargo, Minneapolis, Madison, Rockford, Chicago, Detroit, Cleveland, Rochester, Boston, Provincetown, Philadelphia, DC, Raleigh, NYC, Savannah, Jacksonville, Tampa, Orlando, Tallahassee, Mobile, Montgomery, Atlanta, Chattanooga, Nashville  Birmingham, Jackson, Little Rock, Kansas City, Omaha, Denver, Salt Lake City, Las Vegas.

Please visit the campaign page at Indiegogo for more information: