Using the Un-Dead to Save the Living: Driving Dead Series Hits Its Target

From Lloyd Brown at Talking Transportation:

It was a little more than a year ago that I wrote about an innovative transportation safety awareness campaign, the Driving Dead Series, that was being launched by the Illinois Department of Transportation. It seemed strange to feature zombies in a safety campaign, but with literally millions of views in the last year, the people behind the campaign must have known what they were doing…

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